Archive for November, 2011

Data driven companies

Wednesday, November 9th, 2011

I am looking for data driven companies that EYC can either invest in or acquire. We do big data anlysis on retail data (mainly basket level analysis on loyalty card data). We are looking for data driven companies that might be a good fit to either invest in or acquire. What makes a good fit? Well one of two things really:

  1. A data stream about the customers of our clients. Our clients are brands and big retailers and if we can gather more bulk data about their customers we can help them becomje the product or retailer that people want to buy.
  2. A new channel to the customers of our clients. We have long dealt with direct mail and more recently with email and social media but there are many other channels out there that could have potential when approached with real data. If a company can bring us a channel we are not exploiting yet we can use it to talk to cusomers in the way they prefer.

If you know of a company that might be a good fit then get in touch through the Evison contacts page.

Rufus Evison

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